Industry: Lighting (Energy -efficient)
Project type: Creating a strongly branded packaging design for their lighting product line
Our client is a reputable solar-powered lighting solutions provider based in Singapore with a mission to harness the abundance of natural energy for conversion to novel lighting solutions, going green on both the earth and also on consumers’ pockets. With this in mind, a clean and minimalistic approach was applied, strongly accented with the brand’s refreshing green color identity. No longer just housed in plain cardboard, the solar products were given a packaging makeover that brings out the key offerings in bite-sized information, at the same time enhancing the brand’s presence.