Company: GetConnected SG
Industry: Parenting, Education Technology
Project type: Character and Mascot Exploration, collaborative
Connected empowers parents to see, understand, and nurture each child as they truly are—creating a foundation for relationships that grow stronger over time. With that in mind, the company’s characters needed to be engaging, appealing to both adults and children as they play an important part in the content.
Bright yet pastel-themed colors are used with a propensity for rounded edges for a gentler and approachable look and feel. Tiny touches like eye glints, head highlights and shadowing offer a hint of vibrancy in the visuals, at the same time injecting more life into an otherwise flat 2D visual approach. Versatility of styles are also implemented to cater to parent vs child based content.
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