Behind the Work
Client Insights That Matter
From first brief to final result — how our clients describe the SHU experience.
Julia Kwan
Group Project Director, Messe Muenchen
I’ve had the pleasure of working with Sophia when we were colleagues and even after Sophia set up her own business where I continued to trust in her design delivery. Sophia is able to understand her client’s concepts and offer more than satisfactory results through effective communication and collaboration. I’d highly recommend Sophia if you are looking for outstanding design inspirations for your business! I like the creativity and the communication process in delivering our ideas!
Stella Seet
Head of Content Marketing & Partnerships
I’ve had the absolute pleasure of working with Sophia, and I can confidently say she is one of the most proactive and talented creative directors I’ve ever collaborated with. Her ability to take initiative, problem-solve, and drive projects forward – often ahead of schedule – has been nothing short of inspiring. Even while working remotely, she’s made collaboration feel seamless, always communicating clearly and bringing fresh, thoughtful ideas to the table. Beyond her creative expertise, she’s also an incredible team player, making every project not only successful but genuinely enjoyable. I’m so grateful to have worked alongside her and highly recommend her to anyone looking for a visionary, dependable creative leader.
Wendy Alison Yung
Head of Production and Content, Lighthouse Independent Media
Really great experience, one of the most dedicated and experienced designers I’ve had the pleasure of working with. Sophia is talented on so many levels, it’s been an immense honor and privilege working with someone who is on-game with a great attitude at all times. She has a great sense of design mixed with staunch professionalism unmatched by peers in her trade. She takes every project with such diligence and respect that she one-time spent an entire night without sleep to deliver what’s equivalent to a 100-page catalog under rush order by a client, the whole time with a smile on her face. I cannot speak highly enough of Sophia as a designer and coworker. Anyone will be lucky to work with her. Highly recommend!
Geraldine Teo
Senior Field Marketing Manager – LinkedIn Marketing Solutions, LinkedIn
Working with Sophia was a breeze as she understood my briefs perfectly and knew what I was looking for. You can rely on Sophia to turn in quality work before the expected deadline(s). She is a committed, creative and focused individual with excellent time management skills and the ability to both work independently and part of a team.
Cliff Meng Adora
Enterprise Account Director, LinkedIn
Sophia gets the brief in milliseconds and delivers beyond expectation! She reads deep the content + creative direction and produces work that are both visually edgy and easily comprehensible to the intended recipients (whether business or consumer). Very reliable, spot on and superior in execution! In my 8 years in the industry, she’s one of the few two or three who consistently makes me feel all’s gonna turn out great. Sophia is very professional and a light person to be around with. Dig her brains and you’ll be amazed how intellectually deep she could be. Won’t hesitate to work with her again.
Felicia Yeo
Assistant Manager, Regional Marketing at Secretlab | Japan, Philippines, Thailand & Indonesia
I’ve worked with a couple of graphic designers in my career and Sophia is the best by far. Sophia has impeccable taste when it comes to design and is a true-problem solver. When we knew what we wanted, she executed our ideas at a high level; when we had only rough ideas, her creativity guided us to a satisfactory final design. She is easy to work with — extremely responsive, timely and flexible. I highly recommend Sophia to anyone looking for a graphic designer, she will definitely make your job easier.
Sally Sng
CEO, Axentiva HCP
SHU Design created the logo for my company. The logo design was simple and the colour scheme made the design stand out. I received a lot of compliments when I hand out my business card. It’s unique design and use of colours created the ultimate business yet contemporary look.
Rena Tan
Regional Head of Marketing and Comms, Singapore, Malaysia and Greater China
Sophia is extremely meticulous and creative and a joy to work with. She understands the client’s perspective and has a strong ability to translate ideas and concepts into real tangible projects. She is also proactive and readily offers sound advice whenever we needed her help. Would highly recommend her to anyone looking for a creative designer. 🙂
Ruth Cheng
Engagement Manager (Video Analytics), GovTech Singapore
Sophia from SHU Design has been such a joy to work with. She has utmost patience with our tricky questions and has the ability to deliver classy solutions to us in a prompt fashion. There has been plenty of occasions which we needed to bounce ideas quickly and she’s been exceptionally helpful in giving insightful comments which were very useful in making business decisions.
Mathew Thomas
Head of Corporate Affairs – Emerging Asia, Viatris
Sophia is one of the most naturally talented graphic / web designers I have worked with. She has always delivered exceptional work and always delivered on time. Her work for the group includes development of annual report designs, corporate and business units print and web designs, desk calender designs, logo designs, etc.
Sophia is someone who can take an idea and run with it. Coupled with a good working attitude and a warm personality, Sophia would be a valuable asset to any organisation she chooses to work in and I would recommended her without any hesitation to anyone.
Caitlin Rayna Santoso
Creative Visual Developer, Connected Media
I’ve had the privilege of working under Sophia and I have learned so much from her strong leadership. She is patient and clear in providing constructive feedback to the team. What truly stands out about Sophia is her genuine care for the team. She provides direction without micromanaging, sets clear expectations, and always take the time to encourage the team. Her leadership creates an environment where people feel valued and motivated to do their best work. It has been a great experience working with Sophia, and I’m grateful for her guidance. Anyone who has the chance to work with her will benefit from her expertise, efficiency and kindness.
Gigi Koh
Head of Marketing, Expansion & Client Strategy, REForce Group
Sophia is a professional with exceptional creative talent. She never ceases to impress with her designs and is always willing to go the extra mile to make sure the job is well done. Her helpfulness and team player personality makes her much adored by those who work with her.
Winnie Lee
Art Lead, Connected Media
I’ve had the pleasure of working closely with Sophia and what really stood out about her is how much she genuinely cares for her team and how she’s willing to go the extra mile to support us; whether it’s coming back when to reply us despite being on leave, offering guidance, or simply checking in to make sure everyone is doing okay.
She really puts in dedication and love towards everything she does, and it creates a really positive and motivating environment for all of us.
Sophia is the kind of leader who lifts others up and puts her heart into helping the team grow together and I’m truly blessed to be working under her team.
Beverly Hew
UI/UX Design Manager, Singapore Maritime Institute
I had the pleasure of working with Sophia, and it was a rewarding experience from day one. Even on different teams, our collaboration was seamless. There was an immediate sense of mutual understanding and unspoken camaraderie that made collaboration not only smooth but also enjoyable. She’s not only incredibly talented but also a genuine joy to work with.
Sophia stands out as a rare talent. Her ability to take a brief and translate it into visuals that are both emotionally resonant and information-rich is remarkable. She strikes the perfect balance between adhering to brand guidelines and pushing creative boundaries to deliver fresh, thought-provoking work. What impressed me most was how efficiently we worked together—minimal back and forth, no unnecessary meetings, and the results were always spot on. Any future team will be fortunate to have someone as exceptional as her.
Henrik Runnström
Group Managing Director – Asia, FunctionEight
Sophia is a true pleasure to work with. She is highly organized, dedicated, result-driven, and deserves extra recognition for her fenomenal work building up the foundation and structure for a marketing system that she implemented in 2012 at Robert Walters, and was shortly after used successfully by colleagues across several countries. A great achievement that few people would be able to handle so organized and efficiently. All in all, I would highly recommend Sophia to anyone and hope I get the chance to work with her again.
Lim Shin Yi
Graphic Designer, Connected Media
I had the opportunity to work closely with Sophia, and her leadership in design direction truly left a lasting impression on me. She brought clarity, speed, and sharp creative vision to every project — making even the most complex tasks feel focused and achievable.
What I appreciated most was how she balanced high standards with genuine support. Her feedback was always clear and constructive, and she consistently pushed us to think smarter, design better, and move faster — all while creating a team environment that felt respectful and collaborative.
Working with Sophia taught me not just how to design better, but how to think more strategically as a designer. I’m incredibly grateful for her mentorship and creative guidance.
Joyce England
Head Of Corporate Communications (APAC), Experian
Sophia is an outstanding design professional with a critical eye, a true appreciation for aesthetics and what makes good design. She is equally savvy in the full range of design work, from print to digital. I enjoyed working with her thoroughly. With her efficiency in execution and excellent people skills, I believe she will be able to add value to any organisation.
Elisa Yiu
Senior Marketing Manager, Commercial Banking
Sophia works with a flair for creativity and a surprising capacity for fast and creative turnarounds. Highly skillful for digital media work and social creativity, we worked together for projects across the region and she was able to create projects that surprise the audience and leaves them a totally new and innovative experience. Sophia is a very good project manager and I really enjoy working with her.
Shigeki Yaginuma
Head of Global Marketing Div, JAC Group
Sophia does not have only great skill of design but great personality. She is very fun to work with. Her responses and actions are very quick, and she takes responsible on her work. Sophia is definitely an asset to the company and I strongly recommend her.
Clio Hui
Founder, Futuriz
Sophia has a great sense of creativity, we love her designs. Not only is she efficient and reliable, she delivered to us end results which far exceeded our expectations.
Kira Rodrigues
Visual Developer, Connected Media
Sophia is a brilliant manager with a keen eye for design and a big heart for her team. Approachable, fair and an objective manager who is able to delegate tasks well. She has never failed to foster a safe space for the team to share our thoughts, as she always will put aside time to listen and connect. Driven and decisive; Sophia is well-respected and an invaluable contributor to wherever she goes.
Dan Ho
Account Director of Resort Sales, MGM MACAU
Very talented and creative designer. Quick turnaround time. Merely provided simple direction for how I wanted my wedding invites and collages to look like, and it turn out exactly what I wanted. Highly recommended.
Isaac Chia
Corporate Account Manager, APAC, Lloyd’s List Intelligence
Had a great experience working with Sophia on a couple of projects. She has a brilliant creative mind, and pays careful attention to the smallest details. 10/10 would recommend.
David Loh
Consulting Services Manager, Cyclone Robotics
Sophia is good in communication of ideas through words and visual means. She is creative, able to work under stress, with bonus added, she has excellent management skill.
Sam Barnes
Senior Client Marketing Manager, THG Ingenuity
An affable personality combined with a hunger for excellence, Sophia is the kind of colleague (and mentor) that companies desire. Give her any creative brief, and she will deliver it to you effortlessly. Beneath her calm exterior is a designer’s mind that craves perfection. During my time at dmg::events, I assisted her to edit the content of both digital & print creatives, and despite my unfamiliarity with the programmes used, she patiently explained and mentored me in the design realm. Having her as a colleague and mentor was a blessing, and I wouldn’t hesitate to work with her again.
Su Kuan
Graphic Designer, Connected Media
I had the pleasure of working with Sophia, whom was the Creative Director of the design team that I was in and directly reported to. Her talents at work shown through her ability to manage and allow a smooth and efficient team operations experience that was felt amongst every member of the creative team. She also was able to communicate ideas and pinpoint changes in our work accurately that enhanced and improved the overall design. Another aspect that Sophia excels in was providing effective solutions to increase the speed and efficiency of the team in the production of work that was simple to understand and easily implemented by every member of the team.
Besides Sophia’s immense professionalism, Her warm and open personality allowed ever member of the team to feel comfortable in her presence and was the ‘glue’ that held everyone to do their best work possible. Sophia is always seen to be actively encouraging the team and helping others which boosted the morale and connections of the team which in turn creating strong bonds as well as producing quality work.
I have lots of praise for Sophia and it was a great pleasure working alongside her, I am confident that Sophia would excel at work and be a great addition to wherever she is working in.
Esabella Yeung
Recruitment Marketing and Employer Branding Manager – ASEAN Pacific, Philips
Sophia has a keen and creative mind, and this shows through all the work she does. Always prompt and helpful, Sophia managed regional and global projects smoothly, often handling multiple briefs simultaneously and a delight to work with.
Cassandra Jia Shan Chan-Day
Graphic Designer & Illustrator, Connected Media
Working with Sophia has been great. She was very welcoming since the first day I joined the team and has made being part of the it enjoyable.
Her feedback when it comes to work is always welcomed and constructive and she’s always open to finding ways to help make life for the team easier.
Her leadership skills are great and she manages to connect everyone and make us all feel like a good team, always there to answer questions and clarify anything that is needed. Truly a pleasure to work with her!
Derek Tan
Commercial Director, Tatler Asia
Sophia’s design is sophisticated and she listen well to our needs and requirements. We love her designs.
“Good design listens first — to the people behind the brief.”
Sophia Ng
Founder, SHU Design
